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Multivariate Testing (MVT)

Are the Changes You're Making Having a Positive Impact On Your Conversion Rate?

Maintaining a website is a continuous process of trying to get the best possible results… Multivariate Testing gives you the ability to test more than one component of a website in a live environment. The results allow you to determine which variation has a better impact on your conversion rates.


Test Everything Without Changing Anything

SiteSpect provides the world’s only non-intrusive web optimisation solution enabling marketers to rapidly perform AB, Multivariate Testing and mobile optimisation on all your sites and landing pages without having to implement page tags or change your site in any way. This is a powerful tool that allows you to:

  •  Test and target all or parts of your landing pages

  •  Increase conversion rates

  •  Improve user experience across all channels (mobile and online)

  •  Gain valuable insight into visitor activity

Having an Internal Dispute Over Design? Why Not Test it...

Dramatic increases can be seen through testing different copy, text, form, layouts and even landing page images and background colours. However, not all elements produce the same increase in conversions. Our marketers can carry out non-intrusive tests on the fly to see how your landing pages and content are performing. These tests allow you to get rid of what's not working and replace them with content that does.

Maginus have in-house eCommerce experts that understand the key to a successful eCommerce business. We are able to implement multivariate testing that focuses on usability, functionality and increasing conversions.


Some Brands Using the SiteSpect Multivariate Testing Tool


  MVT Brands

SiteSpect is a leading provider of non-intrusive web and mobile optimization solutions including multivariate-testing (MVT), AB testing and targeting. Their clients include Firefox, MTV, Staples, Air Canada, iStockPhoto and Barnes and Noble amongst many others.

"It was important for us that we chose a supplier that could deliver not only the tools but the full service management to help improve the online offering… by introducing this technology into the business we hope to be able to make changes that will improve the operational efficiencies of the site almost immediately, making a real difference to our customers."
Paul McDermott Head of eCommerce, Speedo International