Social media platforms are vast and becoming more and more popular. They provide a great way to reach out and connect, rather than wait for your audience to find you. Whilst Facebook and Twitter are good platforms from which to target your market, control is often put in the hands of the user rather than the marketer.
Social platforms often lack the flexibility to present content in a way that allows you to collaborate and actively engage.
EPiServer Relate is an add-on module to EPiServer CMS which, in combination, gives retailers and B2B companies a complete social platform for a website. This allows them to turn a static site into a thriving community.
Transforms a website into a powerful sales and marketing platform that is optimised for each visitor. EPiServer Relate allows companies to segment their audience and provide them with targeted content. This will increase the amount of time visitors spend on the site and improve the online conversion rates.
EPiServer Relate can be integrated with other social networking tools supporting OpenID such as Google+ to make it easy for others to share your content across the web.
Companies that deliver good customer service via social media have been known to generate lots of word-of-mouth referrals.
A branded social community allows companies to engage in conversations with their audience. They can gain valuable feedback that will help improve their organisation, products or services. Manage social activities and track your results. Companies that have tried to use social media to increase your marketing ROI, have probably found it difficult to measure success. That’s why EPiServer Relate lets them track their community’s activities, view metrics and take action to improve results.