Privacy Policy

We take data protection and information security very seriously. Our privacy statement below highlights why we collect your personal information, what we collect, how we use it and how long we store it. We also want you to know how you can access, amend or in some cases delete your information.



Why we collect information


You can access our website and browse our site without disclosing your personal data. In the event where you volunteer personal information such as: download our content, and/or opt-in to our marketing communications we will process your personal information for certain legitimate business purposes, which include some or all of the following:

  • We collect personal information when you request our content marketing assets, in order to provide useful content and report on its effectiveness for marketing purposes.

  • We collect personal information when you submit an inbound enquiry via our web forms or direct, so that we can follow-up with a response.

  • To send relevant communications i.e. sending regular email marketing communications which we think will be of interest to you.

  • We collect anonymous information sent by your browser to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our visitors / customers. We aim to provide a personalised user experience that we think will be relevant to you.

  • We collect personal / business information when you buy and/or use our software or services. We do this to be able to deliver our services and send you important company announcements, operational information, for contractual reasons, to process financial transaction and for legal reasons.

  • We collect business information to provide direct mail or postal communications which we think will be of interest to you.

  • We collect personal information through online customer surveys in order to gain an understanding of customers' experiences working with Maginus and how to improve our products and services. We retain this information to understand customer satisfaction year-on-year.

  • We collect information to better understand how people interact with our website.

  • We collect information to determine the effectiveness of marketing campaigns, content and advertising.

Our website does not enable our visitors to communicate with other visitors, or to post information that can be accessed by other visitors.

Should you disclose your personal data when opting into our mailing list, we hold your name and email address solely for the purpose of sending you emails in your professional capacity with your employer. Our lawful basis for sending these emails is our legitimate interest in promoting our solutions. We have conducted a legitimate interest assessment to establish that this does not pose a significant risk to the professionals receiving these emails, and that our commercial interests outweigh the risks.




What we collect


  • We collect name, company name, business email address, business and mobile phone, account / company address, job title, and if you use Maginus products or services and what those are.

  • We collect anonymous information sent by your browser when you visit our websites, including IP address, visited page / category, geographic location, referrer, operating system, duration, landing URL, search keyword and browser version.

  • We may collect other information when you identify yourself by filling out a form, using the contact, download or sign up forms (such as what pages you view on our websites, what you downloaded) and this will be connected to your personal information.

  • We collect data that you have sent to us through online customer surveys, event registration forms, contact us or career enquiries.

  • We collect contact data available on public portals (such as Linkedin and Mint) for business-to-business marketing communications.

The data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection / GDPR legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.




How we use information


We do not sell or rent your personal information to other companies or individuals.

  • Trade Industry & Maginus Events

  • If you have registered for a Maginus event, we may share your personal information with the event venue or industry partners (only if the event is co-hosted) to help with the logistics on the day. Industry bodies that we work with include: Internet Retailing, eDelivery, the Retail Bulletin, UK Warehousing Association. We will clearly state the venue and partner on the event landing page.

  • If you meet us at a trade show or industry event, you may leave your contact details in order for us to follow up with you, or subscribe to our newsletter. We will collect the information that is available on e.g. a business card and upload to our CRM system.

  • Marketing Assets - If you have requested a marketing asset or have participated in a Maginus marketing event, we may use your personal information to send you relevant and target content we think you may be interested in. We may also contact you to follow-up on the effectiveness of our marketing. 
  • Sales Email Communications - Occasionally our sales team will identify businesses that we believe have a legitimate business interest in receiving communications regarding our content and services. Using Public Portals such as Linkedin and MintUK, we have identified the appropriate representatives to address within the organisation.




Vendors that collect anonymous data on our behalf:


  • Google Analytics: We use Google Analytics to analyse the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allow us to analyse data in aggregate, we do not collect or store any personal information in Google Analytics. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (


  • Lead Forensics - We use LeadForensics to find out the names of companies visiting our website/s and what pages visitors from those companies have viewed.


  • Vimeo & YouTube - We use Vimeo and YouTube to store videos that we show on our website. Vimeo and YouTube use a cookie to collect anonymous viewing information that we use to find out how videos are being viewed.


  • Advertising  – We may use a number of services, listed below, for advertising based on your web activity, or remarketing. We use this to show ads to visitors that have been to our websites, on Google, Facebook, LinkedIn, and other participating websites. If you have an account with any of the vendors below, their privacy statement may allow them to connect the fact that you have been to our websites and the pages you have viewed with your profile. Your anonymous browsing behaviour may in turn be shared by the following partners as outlined in their privacy statements. We do not share any personal information with these vendors.


  • Google Adwords, Doubleclick and Google’s display ads.

  • Google Remarketing

  • LinkedIn Ads.


If you do not wish to receive this type of advertising from us, you can opt-out using the Google Ads Settings here or by using the Network Advertising Initiative opt-out page.


  • Email Marketing & Direct Mail - If you are a customer, partner, or prospect we may use your business contact information and business address to send you marketing communications such as email marketing and direct mail. We may also send you product, company news and service updates that are relevant to your use of our website, products and services. We will process this personal information for legitimate business purposes stated above.


If you do not wish to receive email marketing content from us, you can opt-out using the Maginus Email Marketing opt-out page. If you do not wish to receive telemarketing or direct marketing from us, please email




How long we keep information


We keep your business / personal information as long as it is warranted for us to fulfil our commitments to you, or to adhere to legal or regulatory requirements.

If you are a customer, partner or prospect, we keep information for the duration of the relationship. If you have requested to receive marketing communications, we will keep your personal information only as long as you interact with us, or until the data subject opts-out or asks to be forgotten.

Information collected through online customer surveys are kept for a maximum of 5 years. This is so we can establish year-on-year comparisons to determine trends in customer satisfaction.

Starting May 25, 2018, user and event data (associated with cookies, user identifiers, or advertising identifiers) on Google Analytics will be retained for 50 months; Google Analytics will automatically delete user and event data that is older than 50 months. Note that these settings will not affect reports based on aggregated data.




Your Rights: Subjects Access Requests & Unsubscribe Options


  • Opt-Out: You can choose to opt out of marketing communications at any time, regardless if you are a customer, partner, or none of the above (see below.)

  • Subject Access Requests: You can request a copy of your personal information held by Maginus by returning this form to

  • Right to be Forgotten: You can ask to have your personal information removed, or in some cases limit our processing of personal information. This does not apply when we need to keep your information for legal reasons.


Unsubscribe from Maginus Email Marketing Database

If you do not wish to receive email marketing content from us, you can opt-out using the Maginus Email Marketing unsubscribe / opt-out page.

Unsubscribe from Google Analytics Monitoring

If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (


Opt-out of Telemarketing and Direct Marketing

If you do not wish to receive telemarketing or direct marketing from us, please email




About Maginus


  • We are based in England

  • Our principal activity is: Technology & Software Solutions.

  • Our privacy statement covers Maginus Software Solutions Ltd and its websites.

  • Organisation Name: Maginus Software Solutions Ltd Address: Floats Road, Manchester, England M23 9PL

  • Controller: Maginus Software Solutions Ltd Web Site:




Contact Us


Maginus Software Solutions Ltd

Floats Road



M23 9PL


Business Phone: 0161 946 0000





Revisions to this Privacy Statement


Version 1 - Privacy Statement First Published – 28.03.2014

Version 1.1 – Modified for Compliance with GDPR (Re-written in light of GDPR) – 16.01.2018

Version 1.2 – Modified for Compliance with GDPR – (Re-written in light of GDPR) - 23.04.2018

Version 1.3 – Modified for Compliance with GDPR (Google Opt Out, Trade Events and Vendors that collect anonymous data) – 23.04.2018

Version 1.4 - Modified for Compliance with GDPR (Where we hold your data and included – 30.04.2018

Version 1.5 - Modified for Compliance with GDPR (How we use your information for Sales Email Communications). - 28. 06.2018

Version 1.6 - Modified for Compliance with GDPR (Included subject access request [SAR] form). - 12.07.2018