Seamless integration is one of the biggest challenges any business will face in trying to build an Omnichannel customer experience. It is crucial within today’s retail (and distribution) landscape. If done well, integration can provide your business with the flexibility to adapt and change as it grows - done badly and it will become a major barrier to growth.
Many multichannel businesses have invested significantly in their IT infrastructure and do not necessarily want to replace it all in one go. Others do not want the disruption and risk of replacing their whole infrastructure in one "Big Bang" and therefore need to integrate elements of their existing infrastructure and new systems as they are rolled out. By having an integration strategy, toolset and an expert partner you gain the major advantage of being able to replace your legacy solutions in a step-by-step manner.