The battle for retail dominance in the "I want it now" era is fiercer than ever before, and one industry player has retailers rethinking their strategy. Amazon accounts for 6% of UK's online sales and are named as the UK's number 1 online retailer by IMRG. With so many delivery options from "same-day" to "deliver to locker", they are able to compensate in large measure for the fact that they cannot offer in-store collections.
Amazon's online marketplace has caused a major shift in retailing worldwide by continuing to mark customer satisfaction as their number one priority. With ever-increasing demands caused by online giants such as Amazon, how can retailers improve their delivery performance and fulfil customer expectations?
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