Today’s omnichannel retailers create ‘wow’ moments to engage with and sell to consumers. As previous certainties are shaken by cyclical and epochal change, the search for ‘how’ to deliver on these promises is top of the agenda. Whatever our position in the shifting landscape, we share one imperative: to act wisely at pace. We consider our options to decrease the latency between idea and gaining a competitive advantage.
Maginus commissioned Internet Retailing to produce this whitepaper - showcasing a new strategy, 'rightsourcing', namely outsourcing the right tasks to the right source in order to maximise customer service. Offering visibility of every moving part, with a willingness to interoperate and flex the service, creating an infrastructure that can continually change and adapt.
“Rightsourcing is outsourcing the right tasks to the right source in order to maximise customer service.”