Digital Transformation in B2B: The Magic in the Mix

Digital Transformation in Wholesale: The Magic in the Mix

How can wholesalers execute change in a digital future? The theme of our latest paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.


This report – written for IMRG by Chris Jones ( and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their multichannel B2B operations.


The paper focuses on three core areas:

  • Customer expectation and behaviour
  • B2B propositions
  • How to execute change in a digital future

Download our report to gain insights from key contributors including: The Plumb Centre, B&Q Tradepoint, Wolseley, RS Components, Grainger, ERA Home Security, Nisbets and Metro Cash & Carry.

Download: Omnichannel Wholesale - The Magic in the Mix

If you’re an eCommerce or Trading Director in B2B then don’t miss out. Simply fill in the form below to download your copy of the report:

About IMRG

IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers.

We help our members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing and events.

We have been tracking online sales since 2000 – and now measure over 120 individual metrics in a series of indexes, providing in-depth intelligence on online and mobile sales, delivery trends, marketing ROI and channel performance.

Our membership community is comprised of businesses of all sizes – multichannel and pureplay retailers, multinationals, SMEs and micro retailers, as well as a wide range of solution providers to industry.


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About the Author: Chris Jones

Chris Jones is a leading freelance specialist in multichannel and e-commerce, with extensive senior-level experience as both consultant and hands-on interim.

His clients have included: major wholesalers such as METRO and Travis Perkins; top global companies such as retailers Tesco and Target and logistics provider Kuehne + Nagel; the very famous – CPG Mars, and the fashion brand Dr Martens where he was interim Global eCommerce Director; and also the very niche – a VC-backed start-up in India, a B2B website in Romania, and a consumer electronics retailer in Belarus. He has onsite client engagement experience in 16 countries. He is the author of “The Multichannel Retail Handbook – a guide to planning, implementation, operation and enhancement” now updated to its 2016 edition (ISBN 978-1-326-47257-3).

You can find him at: