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Maginus Attends Microsoft’s Event: Future Decoded

This week Maginus attended Microsoft’s Future Decoded event at ExCel London.

Future Decoded was entirely dedicated to showcasing how businesses can embrace digital transformation, providing a roadmap for the digital journey, the challenges that will be faced, along with the benefits of aligning technology, employee skills and digital capabilities. This roadmap was split into three key phases: Inspiring business change, designing the digital business and building the digital business, offering tips on how businesses can make the most of the opportunities technology has to offer. 


The show provided a great opportunity for key decision makers, developers and IT professionals to gain an insight into how digital technology will impact and shape their business in the next five years. It included a number of presentations looking at recent success stories from: AstraZeneca, ASOS, Hymans Robertson and MPP Global. Additionally there were keynote presentations on a range of topics, including AI, from Professor Stephen Hawking, 7/7 survivor and Paralymic Athlete, Martine Wright and Chris Messina, Developer Experience Lead at Uber.


As Maginus are Microsoft’s longest standing omnichannel partner in the UK, we went along to gain insight into how Microsoft envisage digital transformation will impact businesses in the short to long term. The main takeaway was that the digital journey will change the face of how we do business and the underlying message was clear: Start preparing for your digital journey now, or start preparing to fail.


This is a process that we are already helping our retail and wholesale distribution customers begin as the sector is increasingly disrupted by ‘digital-first’ competitors such as Amazon. In our recent video, "Amazon: Friend or Foe", we highlighted how - if businesses are going to compete with global behemoths such as Amazon, they must first ‘level the playing field’ by investing in comparable technology and play to their strengths. The importance of this was further emphasised by the conversations that took place at Future Decoded.


Want to know more? Watch out videos here. Or for more information on how Maginus can help your company achieve business transformation then click here.


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