, an innovator in multichannel digital marketing and e-commerce software, announced today that it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Web Content Management (WCM) report. The report analyses a select group of vendors in the web content management market based on Completeness of Vision
and Ability to Execute
The report discusses the ways both consumer behaviour and consumerism are impacting on technology and the core functionalities needed within a modern content management platform.
As content management becomes a more critical component of online engagement, the report finds that a greater use of the user experience platform (UXP) is “a promising approach for establishing the necessary technologies for executing an online channel optimisation strategy.”
The report also points out that “consumerisation has created a huge demand for usability and social features that drive user engagement in web content management (WCM) platforms.”
Competitive web content management (WCM) vendors now develop products that appeal to the end-user, focus on the overall digital experience and user-centric design — both for those who create and manage content and for those who consume it.
With market trends in mind, over the last year EPiServer has successfully built a robust ecosystem of partners and capabilities to improve experience management and online channel optimisation.
By integrating with digital marketing technology, Silverpop, for example, EPiServer provided marketers with the ability to more effectively manage their online presence and deliver timely and relevant content to their target audience. In addition to capability-boosting partnerships with Marketo, Celum and SiteAttention, EPiServer’s partnership with InRiver’s product information management capabilities gives users more control over product content and processes as well as effective management of product assortments and cross channel assets. The company has also released an updated SharePoint connector that effectively brings enterprise content into the online experience.
From a product perspective, the release of EPiServer 7.0 CMS offered the first content management system to allow marketers and editors to create content that works seamlessly across channels including smartphones and tablets. With the follow-on release of EPiServer 7.1 CMS in early 2013, it has never been easier for marketers to provide customers with a positive cross-channel experience that increases brand loyalty and conversion rates.
“In a dynamic landscape and ever-changing industry, EPiServer is proud to be continuously innovating to provide our customers with the tools they need to better engage with their customers,” said Martin Henricson, CEO of EPiServer. “With a 29% compound annual growth rate over the last eight years, we believe Gartner’s assessment affirms both EPiServer’s momentum and commitment to a building a multi-channel ecosystem that increases the user experience.”
EPiServer offers a software platform that enables businesses to increase the customer experience through more personalized, cross channel experiences. By seamlessly publishing content and communicating across a variety of channels, businesses are able to better understand their customers and develop more meaningful online relationships. Additionally, by allowing their users to more effectively engage both in ecommerce and via social platforms, companies can more directly impact the user experience and make it easier for online viewers to make purchases.
The EPiServer platform, combining content, commerce, communication and community is available now. For more information feel free to contact us or call Maginus on 0161 946 0000.
Release based on: Gartner Magic Quadrant for Web Content Management, Mick MacComascaigh, Mark R. Gilbert, Jim Murphy, Gavin Tay, 31 July 2013.
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.