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Digital Transformation in Wholesale: The Magic in the Mix
How can wholesalers execute change in a digital future? The theme of our latest paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.
This paper focuses on 3 core areas:
- Customer expectaions and behaviour
- B2B propositions
- How to execute change in a digital future
- Gain insights from key contributors including: The Plumb Centre, B&Q Tradepoint, Wolseley, RS Components, Grainger, ERA Home Security, Nisbets and Metro Cash & Carry
About the report
This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their multichannel B2B operations.
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