An interview with Joe Browns founder, Simon Brown in which he discussed their journey as a business and views of the market today.
Digital Transformation in Wholesale: The Magic in the Mix
How can wholesalers execute change in a digital future? The theme of our latest paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.
This paper focuses on 3 core areas:
- Customer expectations and behaviour
- B2B propositions
- How to execute change in a digital future
- Gain insights from key contributors including: The Plumb Centre, B&Q Tradepoint, Wolseley, RS Components, Grainger, ERA Home Security, Nisbets and Metro Cash & Carry
About the report
This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their multichannel B2B operations.
When should you discount? We reveal what to avoid and the key strategies for discounting success.
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