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Planning for Peak: Tactics for Black Friday, Cyber Monday and Beyond


Amanda Mulquiney-Birbeck
Amanda Mulquiney-BirbeckDigital Marketing Manager
21 Oct 2019

Every year Black Friday sales seem to start earlier, get bigger and last longer. How do you plan for peak – when the peak period is getting longer, and competition ever fiercer?

In this easy and enlightening 5-minute read, we outline:
  • Ecommerce tactics to maximise your peak
  • 7 key dates for your diary
  • Why data is the name of the game for a smooth and stress-free peak
  • How to make your back-office resilient for peak
  • How to deliver a brilliant customer experience, even at your busiest times
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