Planning for Peak: Tactics for Black Friday, Cyber Monday and Beyond
Amanda Mulquiney-BirbeckDigital Marketing Manager
21 Oct 2019
Every year Black Friday sales seem to start earlier, get bigger and last longer. How do you plan for peak – when the peak period is getting longer, and competition ever fiercer?
In this easy and enlightening 5-minute read, we outline:
- Ecommerce tactics to maximise your peak
- 7 key dates for your diary
- Why data is the name of the game for a smooth and stress-free peak
- How to make your back-office resilient for peak
- How to deliver a brilliant customer experience, even at your busiest times