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Digital Transformation: Grounds for a Greenfield Approach


Amanda Mulquiney-Birbeck
Amanda Mulquiney-BirbeckDigital Marketing Manager
24 May 2019

Like so much jargon "Digital Transformation" has become an overused and hyped-up concept that often ends as a damp squib. Discover our rationale for a greenfield approach and 10+ top tips for creating a winning strategy.

In this report, we cover:
  • What is Digital Transformation?
  • Key Drivers for Digital Transformation
  • Top Tips to Build a Winning Strategy
  • Grounds for a Greenfield Approach
  • 2 Very Different Approaches to Digital Transformation
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