Digital Transformation in Wholesale: The Magic in the Mix

Chris Jones,
Chris Jones,Red Socks Consulting
01 Jan 2017

How can wholesalers execute change in a digital future? The theme of our latest paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.

This paper focuses on 3 core areas:
  • Customer expectations and behaviour
  • B2B propositions
  • How to execute change in a digital future
  • Gain insights from key contributors including: The Plumb Centre, B&Q Tradepoint, Wolseley, RS Components, Grainger, ERA Home Security, Nisbets and Metro Cash & Carry
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About the report

This report – written for IMRG by Chris Jones ( and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their multichannel B2B operations.

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