With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery?
Digital Transformation in Wholesale: The Magic in the Mix
How can wholesalers execute change in a digital future? The theme of our latest paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.
This paper focuses on 3 core areas:
- Customer expectations and behaviour
- B2B propositions
- How to execute change in a digital future
- Gain insights from key contributors including: The Plumb Centre, B&Q Tradepoint, Wolseley, RS Components, Grainger, ERA Home Security, Nisbets and Metro Cash & Carry
About the report
This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their multichannel B2B operations.
Key findings from Episerver’s recent survey of 4,500 consumers about their online shopping habits and expectations.
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