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Magento Commerce: 6 Signs You’re Ready to Upgrade

Amanda Mulquiney-Birbeck
Amanda Mulquiney-Birbeck Digital Marketing Manager
15 Aug 2019

 

Growth isn’t always easy. Some growth pains are unavoidable; However, others may be a sign that you’ve outgrown your existing Magento platform and you’re ready to upgrade to an enterprise Ecommerce solution.

The last thing you want is for your platform to hold you back from reaching your online potential. For example, your plans to add a wholesale store may be on hold because your existing commerce platform doesn’t support B2B Ecommerce workflows. Or content changes take days, if not weeks because you’re reliant on your IT team to code page changes - and there’s a bottleneck. You might need broader functionality, more service/support or scalable performance to deal with peaks in traffic and orders.

Magento Commerce offers all this functionality and more – it can give you the flexibility and confidence to seize new market opportunities and take your online business to the next level.

Keep reading to discover our top 6 signs you’re ready to upgrade from Magento Open source to Magento Enterprise.

Sign #1 – Traffic is increasing, but speed is decreasing

Web traffic is the lifeline of your online business, but it comes with complications. So you’ve executed some great ideas and your online business is booming. However, surges in traffic can slow your pages down, turn off potential customers and stifle growth. Nearly 70% of consumers say PageSpeed impacts their purchasing decisions.1 This is especially true on mobile-devices where 53% of people will leave a mobile page if it takes longer than 3 seconds to load.2

Search engines also use site speed to grade the quality of a site. A consistently poor-performing site will struggle to rank high within search engine results pages, regardless of the quality of content on it.

Our first tip - Take a look at your web analytics. Is your site traffic increasing while your page speed is decreasing? This is a red flag that you could benefit from upgrading your Magento platform.    

Sign #2 – You’d rather stick pins in your eyes than publish content

In terms of strategic priorities, 45% of marketers cite content and experience management as a top priority. What’s more 87% of consumers rate product content as one of the main influences when making a purchase.3 Yet, Segment’s 2017 Personalisation Report also states that just 22% of shoppers are satisfied with the level of personalisation they currently receive, meaning a larger number of brands are failing to create experiences that actually inspire consumers to make a purchase.

That said, it isn’t always easy to create and publish new content – let alone add personalisation. When your platform doesn’t have a CMS (content management system) you will spend a huge amount of time uploading and manipulating content, or a huge amount of money paying your digital agency or IT department to make those changes for you.

If you need to go to an agency every time you want to make a change or update a product page or piece of content, this can add days if not weeks to your content marketing calendar. This will have a detrimental impact on your wider marketing plans, inbound traffic and potential sales. This is a sure-fire sign you could be ready for Magento Commerce.

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Sign #3 – You cannot deliver a connected experience that your customers demand

Almost 90% of UK shoppers use Amazon reveals the Guardian. With a third of all UK Ecommerce sales spent on Amazon in 2017.4

Today’s modern retailers are building their brands on multiple marketplaces such as Amazon as well as taking orders over the phone, in-store, on social, and through their Ecommerce sites. It goes without saying that it’s worth taking advantage of all these channels – but it isn’t without its pitfalls. Smaller businesses manage their customer service and inventory on disparate unconnected systems. As you grow you will face tough new inventory management and fulfilment challenges.

To scale your Ecommerce operation, it’s crucial to have an integrated order management system to handle the order process from managing the inventory across channels to order fulfilment. It must integrate with back end systems such as accounting, invoicing, payments, fulfilment, warehouses, customer service and it must be able to support your business now but also meet any future needs – drop-ship vendors, multiple warehouses and fulfilment such as click and collect and so on. This helps businesses to give their customers the best omnichannel experience allowing shoppers to buy anywhere, have their orders fulfilled by a variety of options and allow multichannel returns.

The inability to integrate multiple channels and marketplaces into one platform without a lot of custom code is a sign you need a new platform.

Sign #4 – Mobile views are up, but you're getting drop-offs at checkout

According to the IMRG, over half of online sales are now made through mobile devices.5 As a result, most businesses are seeing a rise in mobile traffic. But this traffic doesn’t always mean an increase in conversions. Often this is down to a poorly optimised mobile site. If you’re getting a high number of drop-offs at checkout on mobile devices, the time is now to upgrade to Magento Commerce. Magento Commerce supports numerous mobile-responsive themes and well as Progressive Web Apps.

Sign #5 – You want to go cross-border, but your platform’s holding you back

International expansion and adding cross-border functionality is an effective way to dramatically increase revenue. We often find it’s often a key part of our customer’s growth strategies. However, it’s a complex process that requires an understanding of each country’s unique tax, privacy and other regulations. Many entry-level Ecommerce platforms simply cannot cope with the demands of multi-currency and multi-language sites.

Having a single CMS and product catalogue is essential when running multiple sites effectively and profitably.

As international expansion increases more customers will expect their orders to be delivered duty paid so they know exactly how much duty and tax they need to pay at the checkout. It will also cut down on the international shipments refused by customers not prepared to pay the extra duties and taxes when their order is delivered duty unpaid. Does your solution calculate tax and duties accurately? Is it flexible enough to be able to comply when tax and duty rates change?

While you can write custom code for your own commerce features, it can be time-consuming and expensive. If you go down the open-source route, any customisations and add-ons will require technical expertise and will naturally add additional budget to the project.

When comparing Magento open source vs enterprise - It's worth noting that developers of 3rd Party Extensions for Magento Open Source are not obliged to maintain their modules when updates to Magento are released, nor are they expected to ensure that their extension works with other 3rd party code. This opens the potential for vulnerabilities and incompatibilities which can cause serious problems in the long term. It also means you might be left high and dry if you’re using an Extension which becomes unsupported and you need to update Magento to the latest release. Would it be more cost-effective for you to implement Magento Enterprise (Magento Commerce), where many of these customisations come as standard? If you’re having trouble implementing cross-border initiatives, it’s a sign you’re ready to take Magento to the next level.

Sign #6 – Your competition is growing where you’re not.

Our last sign is that your competition is growing where you're not. New start-ups in your sector are able to offer features and incentives online which are beyond your capability, as you watch enviously from the side-lines.

Technology should always support the business in achieving its strategic goals. If your Ecommerce platform is dictating the direction your business is having to take, due to lack of features or cost of operation, then you need to seriously consider re-platforming.

Request your bespoke Ecommerce audit to find out how your site stands up against the competition. Alternatively, if you have an upcoming Magento Ecommerce project give us a call on 0161 946 0000 or email hello@maginus.

 

Sources

1. Search Engine Journal, August 2019 .

2. MachMetrics.com Average Page Load Times for 2018. What’s an acceptable page load time?

3. Econsultancy Digital Trends 2018, Cracking the Consumer Code, Salsify.

4. Tamebay.com - A third of UK Ecommerce comes through Amazon as online sales up 11% across Europe in 2017

5. IMRG.org - Over half of online sales now made through mobile devices - IMRG

 

 

About Maginus

We are a multi-award-winning Ecommerce consultancy and in the past 12 months have won Magento's Shooting Star Award at its Imagine 2019 summit in Las Vegas as well as Episerver's Commerce Partner Of The Year.

For retailers – big and small – for whom success depends on growing online, we provide what it takes to sell better online. We do this by delivering class-leading Ecommerce websites that drive online growth and sales fulfilment solutions that facilitate next day delivery and customer service excellence.

We are independent and technology-agnostic but with close partnerships to several leading technology companies so we can always recommend the most appropriate platform for our customers' needs.

With a 20-year heritage in technology implementations, we take pride in helping our customers achieve long term benefits from the solutions we provide. We can do this, because we've done it before, for people just like you.