With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery?
Joe Browns, the Lifestyle clothing brand has chosen to work with Maginus to provide a significant upgrade of its online platform.
Joe Browns started life in 1998 as a mail order business but was quick to understand to the opportunities online and since then has grown into a £40m turnover business with 90% of its business now coming through the web.
A rare success in the current climate, the company is currently enjoying strong growth, over 15% last year alone. It has decided that now is the right time to upgrade its online infrastructure to cope with growing volumes of business and increasing customer expectations.
Working in collaboration Maginus over the next five months, the plan is to implement a brand new Ecommerce website for www.joebrowns.co.uk using Magento technology. The new site will help the retailer to grow its domestic business as well as improve its international selling capabilities.
According to Simon Weeks, CEO at Maginus, they are looking forward to the project - “We are thrilled to be working with Joe Browns and feel privileged to have been chosen as its online technology partner, especially at such an important time in the company’s growth and development. We are excited about getting Joe Browns going with the Magento platform over the next few months and helping in the next chapter of its retail success.”
Darren Abbott, Financial Director at Joe Browns, commented:
“We are looking forward to continuing our remarkable Ecommerce journey with Maginus and are confident that this partnership will bring our customers a more seamless and fulfilling experience when shopping with us, online and in store. The Maginus team has a huge amount of knowledge and is committed to helping us deliver the best possible outcome and experience for both our customers and our business needs, now and in the future.”
Key findings from Episerver’s recent survey of 4,500 consumers about their online shopping habits and expectations.
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