The Co-op plans to expand the same-day delivery service it offers from selected city centre stores to 350+ branches by the end of this year.
The retailer started using our connected commerce platform to offer online shopping with same-day deliveries to West London customers in March 2019. It started with a proof of concept service that it now plans to expand at speed over the course of this year, using our headless commerce solutions to do so.
The Co-op aims to make ordering food online as quick and convenient as ordering a takeaway - with deliveries in as little as two hours from placing the order. Watch our video to discover how we made this possible.
“Convenience lies at the heart of our offering and as part of this, we have major online expansion plans which will make it easier than ever for customers to shop with us,” comments Chris Conway, Head of Food Digital at The Co-op. “Such growth can only be facilitated with a digital partner that offers modern and agile technology and we’re delighted to continue our work with the Digital Goodie / Maginus team who are intrinsic in bringing these plans to life.”
Delivery is not the only aspect that needs to be fast, however, and the Co-op recognises the need to be equally fast when it comes to user experience innovation.
The Co-op uses our connected commerce platform on a software-as-a-service basis, taking full control of its own end-to-end user experience that it builds on top of underlying business logic layers, including commerce, order management and in-store picking systems all optimised for FMCG.
This vision demands a lot from underlying technology. This is where headless commerce enters the picture. The commerce engine follows the headless paradigm, providing logical separation between user interface and business logic layers. Retailers can take full control of the end user experience, utilising the open API’s of the platform to build and design their user experience without dependencies on Digital Goodie as the platform vendor.
When originally launched the Co-op’s service was using an online storefront designed by Digital Goodie / Maginus. The vision of Co-op was always to take full control of what matters most: the end user experience. Co-op’s Digital Team started designing & building their own storefront implementation, on-top-of the Digital Goodie platform, soon after the first online store went live in March. The first Co-op developed storefront went live soon after in August, and as soon as end November all traffic had been diverted to the Co-op’s own site. The Co-op case is proof of how fast development can take place, when supported by a robust platform.
In the near future, the Co-op team plans to add native mobile apps, which will again be developed by the Co-op’s own Digital Team. Co-op Digital Team has busy times ahead with all the planned functionality driven by the ever-increasing speed of innovation in the industry and the demand for convenience by consumers.
Moris Chemtov, Global CEO of Digital Goodie / Maginus, said: “When we started our journey with Co-op we were impressed on how focused they are on digitalisation, and how agile they are in their approach. The speed by which they were able to design and build their own storefront is a testament to these traits. However, it is also a testament to the robustness and completeness of Digital Goodie/Maginus’ headless commerce platform. We are proud to be the first platform vendor to truly bring headless commerce to the grocery industry and look forward to many more wins in the upcoming months”.
About The Co-op:
The Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, and legal services. It has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op operates 2,600 food stores, over 1,000 funeral homes and it provides products to over 5,100 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited. It has more than 63,000 colleagues and annual revenue of £9.5bn.
About Digital Goodie
Digital Goodie is a Finnish digital commerce technology company providing a modern and fully customisable connected commerce platform aiming at connecting online and brick and mortar worlds to one seamless and simple user experience. The Digital Goodie Connected Commerce platform was included in the Gartner Digital Commerce Vendor Guide 2018 among the leading applications of the digital commerce ecosystem. The platform runs on top of a new generation microservices architecture consisting of modular commerce and fulfillment solutions.
Digital Goodie was founded in 2009, and has headquarters in Helsinki, Finland. Digital Goodie is backed by the US based eCommerce growth fund Black Dragon Capital.
*Maginus was recently acquired by Digital Goodie to become a major player in the Ecommerce market. Read the full story here.
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