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Webinar: Ecommerce Trends and Tactics in 2019 – with Forrester and Episerver

Amanda Mulquiney-Birbeck
Amanda Mulquiney-BirbeckDigital Marketing Manager
25 Apr 2019

 

Join Episerver’s monthly webinar with Ecommerce expert Sucharita Kodali, VP and Principal Analyst at Forrester, as they discuss effective Ecommerce strategies.

In this webinar, you’ll discover the latest online shopping trends, based on Episerver’s annual survey of 4,500 consumers. With guest speaker and Ecommerce expert, Forrester's Sucharita Kodali, who will highlight the results and the top five things retailers should watch to stay competitive.

In the webinar you’ll learn:

  • Where consumers browse when they have no specific product in mind
  • Why ineffective content can stop 97% of shoppers from making a purchase
  • How to leverage social media traffic to drive engagement and purchases
  • How to create effective strategies for experience-driven commerce

 

For Episerver’s annual report, “Reimagining Commerce”, consumers were surveyed to find out where and how they make online purchases. Sucharita Kodali will give insights on findings from the report, which cover Ecommerce trends related to Amazon, social media, voice-assisted devices, personalisation and privacy.

At Forrester Research, Sucharita is an expert on Ecommerce, omnichannel retail, consumer behaviour, and trends in online shopping. She is also an authority on technology developments for the online commerce industry and vendors of online marketing and merchandising solutions.

Episerver will also give examples of how retailers and brands can compete against Amazon through experience-driven commerce. This means creating personalised, emotional connections with shoppers that go beyond transactions.

Detail

When: May 2

Time: 3:00 PM - 4:00 PM [British Summer Time]

Register Now

 

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Speakers

Edward Kennedy

Commerce Strategist Episerver

Sucharita Kodali

VP, Principal Analyst, Forrester

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