If you’re considering going direct to consumer (D2C), this checklist will help to ensure that you’re doing everything you can to make your sales strategy as effective as it can be.
Covid as a Catalyst for Change
Considering dipping your toe into the Direct-to-Consumer (D2C) waters? You’re not alone.
The shift towards a D2C model has been on the rise for several years now. Since the pandemic, COVID has catapulted online sales growth forward years. In fact in 2020, D2C sales increased by 24.3% in the US alone. According to the IMRG, this trend can be seen across Europe.
Manufacturers and distributors who sell everything from small appliances and electricals, pet food to wine merchants have looked to D2C not only as an opportunity for growth, but as a necessary lifeline throughout the pandemic. Consumer goods companies saw 70% growth coming from DTC sales in 2020 online (ey.com). 62% of wineries consider D2C their fastest growing sales channel. What’s more, web traffic on DTC shops has doubled in the last two years (eMarketer). Clearly, brands have realised the need to adopt a D2C model as an insurance policy against an uncertain future in retail.
There has never been a better time to gain control of your entire end-to-end experience and offer more personal levels of customer service.
Take a look at our infographic below to find out the key benefits of going direct-to consumer, how it differs from B2C and 3 lucrative sectors going direct-to-consumer:
Download a print quality version of
“The Benefits of D2C eCommerce” Infographic (PDF).
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This article was orginally published on the Naveo Commerce website and is being republished with permission.
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