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UK Manufacturing in a Digital Age

How to Embrace eCommerce and Stay Competitive

 

Tuesday 27th November (10:00 - 12:15)

Council Room, Institute of Mechanical Engineers (IMechE), 1 Birdcage Walk, London, SW1

 

 

Please join Maginus and Episerver for this free, half day event at London’s historic Institute of Mechanical Engineers. Learn how UK manufacturing organisations are implementing new strategic initiatives to enhance their eCommerce presence. Putting customer satisfaction at the heart of their business and driving sales.

One reason we find that many manufacturers hesitate to sell direct to the end consumer is the fear that doing so would negatively impact their relationship with retailers who sell their products, and possibly trigger them to work with other suppliers. Whilst this is a real challenge for many manufacturers. In our experience, we find this doesn’t have to be the case.

If handled appropriately, a direct-to-consumer strategy can actually enhance the customer experience. In many cases, not only does it improve brand awareness but it can cause a domino-effect of increase sales in other channels.

One thing the online retailing boom has demonstrated is that there are a huge number of ways to get your product to the consumer. All you need to do is decide which approach (or approaches) would be most appropriate for your business.

 

5 Reasons to Attend:

  • Approaches to Embrace Digital Transformation: Don’t miss Gavin Masters, Industry Principle from Maginus, who will highlight the hidden value of ecommerce and different approaches manufacturers can take to embrace digital transformation.

  • Disrupting Manufacturing in the Age of the Consumer - Greg Moore, Marketing Technologist at Episerver will share some real world examples of how manufacturing companies are using Episerver technologies to help them disrupt and thrive in their industries.

  • Farrow and Ball’s Digital Transformation Strategy: The premium manufacturer of paint and wallpaper products will share some of the challenges of going direct-to-consumer and how they’ve overcome them.

  • With more choice - comes less brand loyalty: It’s clear that innovation in your industry has never been more important. Matthew Griffin, CEO & Founder of 311 Institute, will take you on a journey through the future of design, innovation and manufacturing up to 2050.  

  • A problem shared is a problem halved: Take this opportunity to network with our industry experts, speakers and other attendees.

“43% of buyers prefer to buy a product directly from the brand that manufactures the product, rather than the distributor that sells it, and 20% of them are willing to pay slightly more for the opportunity to do so.”
Forrester Research

Register Today:

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Confirmed Speakers

 

 

Disrupting Manufacturing in the Age of the Consumer

Greg Moore, Marketing Technologist, Episerver

 

Greg Moore from Episerver will share some real world examples, from when he worked in a large consumer electronics manufacturer, to illustrate how the world has changed from a product/supply driven market to a customer/demand driven market, and how manufacturing companies are using Episerver technologies to help them disrupt and thrive in their industries.

The Hidden Value of eCommerce - Extend your Digital Strategy

Gavin Masters, Industry Principle, Maginus

 

In this age of technological evolution, it is clear to see the benefits of selling your products online, however, many manufacturers are still not embracing digital transformation.

But there is more to eCommerce than a fancy website and the ability to sell through eBay and Amazon. This presentation explores how you can extend your eCommerce to put customers satisfaction at the heart of your business.

Farrow & Ball on Digital Transformation

Paul Dryden, Head of IT, Farrow & Ball

 

Farrow and Ball, the premium manufacturer of paint and wallpaper products will share some of their challenges and their digital transformation strategy which is designed to focus on customer experience and generate revenue growth. They will explain why they chose the Episerver ecommerce platform from Maginus to deliver this important element of their business strategy.

The Future of Manufacturing

Matthew Griffin, CEO & Founder, 311 Institute

 

Matthew Griffin, CEO & Founder of 311 Institute, will take you on a journey through the future of design, innovation and manufacturing up to 2050 across a wide range of sectors, and be given the tools and critical thinking that not only help you envision and navigate the future, but lead it, starting today.

 

 

Download your copy of the agenda here >

 

 

 If you have any questions about this event, please don't hesitate to get in touch, email hello@maginus.com or call 0161 946 0000.