Increase visitor numbers and web turnover with Maginus SEO services
If you trade online, increasing the number of visitors to your website is crucial to the success of your business. Understanding and exploiting search engines is business critical, as the majority of online customer journeys start with a search engine. The challenge sounds simple enough – you need to work out the key words that your customers are searching for, and get the relevant pages on your website listed highly in the natural search results on the search engines. However the reality is that this is much more difficult to put into practice.
Our experience has shown us that it is imperative to not only design and build a superb web site, but to ensure that customer traffic is driven to the site, leading to sales. The most practical and cost effective method of achieving this goal is via high ranking natural search engine results.
Maginus’ trained and experienced ‘hands on’ SEO consultants have the unique combination of SEO knowledge, enhanced with Maginus eCommerce expertise that provides you with a winning solution.
Maginus follows the recommendations detailed in the industry standard eConsultancy SEO Best Practices Guidelines.
The first steps are getting the basics right, using our best practice methodology:
Key Word research
We establish your requirements with you, and then review your current website, analyse your competitors and then commence an exhaustive research of the keywords that provide you with the most traffic.
Website Optimisation Services
Your website is reviewed by our experts and we then recommend how it can be optimised so that it can be indexed by the search engines for the key words. This includes:
- Reviewing and recommending changes to Content and applying Maginus eCommerce parameters to improve Page Analysis, Keyword Density and Page Tagging.
- Links to the Web site are crucial. Maginus will recommend methods to ensure that your Link Strategy is an effective one. We will perform an analysis of the link strategies employed by your winning competitors, replicate what they have done where required, and improve upon the competitions methods.
- Maginus will use its own internal software to audit the success of the SEO project. The results will be reported to you on a weekly basis.
With the basics in place we continue on the good work, by maintaining the strategy, monitoring the competition and keeping up to date with the Google Ranking Algorithms. The continued monitoring of results will highlight where more work is required to continue to maintain and improve ranking of the keywords already identified.
Special Projects
In additional to the ongoing general maintenance of the SEO Strategy many companies have special requirements from time to time, for example the introduction of a new brand or range of products, or seasonal offers or promotions on the web site. These ‘Special Projects’ require specific work, which we do on a per project basis.
Benefits
- Secure top Google rankings for your web site
- Increase the number of visitors to your site
- Improve the quality of visitors as they will be interested in your products
- Increased numbers of visitors will increase the revenue of the site
- Reduce the amount of time you have to allocate internally to SEO
