CLEVER SELLING – Automated Website Merchandising
With thousands of companies selling products online to both businesses and consumers, it takes more than a great design to increase turnover and profitability online. That’s why we offer Clever Selling, a sophisticated on-line merchandising tool that allows you to better understand your customers and their spending habits to intelligently promote the right products to the right person to increase their basket size and help you sell more.
How online merchandising works
The Clever selling module offers an artificial intelligence capability to very cleverly merchandise your products on the web. It enables your web site to learn about its customers and its products. The more business that goes through the web site, the more it learns. The web site not only learns about products the customer has bought, but it can also analyse what other products the customer has looked at, what search criteria they have used and can therefore offer complementary products based on all these elements.
A better customer experience
The introduction of such a tool will deliver a complete merchandising experience which doesn’t impose itself on the customer’s overall shopping experience. When a customer views products, or places an order, it allows the website to suggest other products that the customer might be interested in purchasing. By both cross-selling and up-selling you can maximise the AOV (average order value) of each customer transaction.
Pushing ahead
Clever Selling can also be used to gain maximum benefit from offers that you email to customers – or ‘push emails’. Clever selling ensures that such emails can be very targeted. For example, you could identify when customers have visited the site, which pages or products they’ve looked at and even if they’ve put some products in a basket which they have then abandoned. Based upon this information you can send targeted email offers to achieve a much higher conversion rate, rather than just a standard blanket offer sent via email.
