Social media marketing involves using social networks, online communities, blogs, wikis and other online collaborations to drive awareness to good or services.
This form of internet marketing involves building relationships with individuals and potential customers. Social media marketing platforms are vast and ever growing.
Social media marketing solutions offered by Maginus include:
• Blogging
Blogs play a key role in attracting and building relationships with prospects, and channelling them to the website for conversion to leads and customers.
Our Blogging Service includes:
- Providing a suitable blogging platform. WordPress is our partner blogging platform. We have in-house expertise to style the WordPress platform to suit your website and install any necessary custom add-ons.
- Planning your content mix. We will create an editorial plan that will create an interesting mix of posts and manage resources. We will vary the type of content used from personal viewpoints to research & news.
- Supplying personalised but on brand content. Building personalised relationships is important when blogging, however, brand building goals must not take a back seat.
- Engaging your target audience. Blogging is about engaging your audience in two-way conversation. We will supply compelling content with the goal of triggering a reaction and commentary from your readers.
- Defining your community. We will research and supply relevant content to link to in your ‘blog roll’. Displaying a blog roll is a great way to tell readers what content is relevant to the topic you are writing about and where to find it.
- Driving conversions. We will, add links to relevant posts that drive readers to landing pages with purchasable products or with registration forms.
In addition, we will provide a structure & guideline for any additional blog posts you wish to contribute to complement the mix.
• Twitter
Twitter is the most widely used platform for ‘microblogging’. Twitter (or a microblog) combines the information value of blogs with the brevity of texting and community building of social networks.
Maginus will set up, brand, design and customise your Twitter account. We will advise on a Twitter strategy including how to construct effective tweets. We will provide structure & guidelines of monthly tweets to complement the other online marketing activities.
• Facebook
Facebook connects more than 350 million people around the world. The huge reach of Facebook makes in an invaluable tool for marketers if used correctly.
Maginus will set up, brand, design and customise your Facebook account. We will advise on a Facebook strategy including how to maintain a successful brand page on Facebook. We will provide structure & guidelines of monthly Facebook communications to complement the other online marketing activities.
