Search engine optimisation is the process of improving the visibility of your website within the search engines. Maginus’ trained and experienced ‘hands on’ SEO consultants have the unique combination of SEO knowledge, enhanced with Maginus eCommerce expertise that provides you with a winning solution. Our ongoing search engine optimisation process consists of:
• On-page SEO: Targeting relevant search terms through your website code, structure and content.
• Off-page SEO: Factors outside of your website that influence your search engine rankings such as back-links, relevance of pages linking back to you and anchor text used in back links.
Our search engine optimisation service starts with keyword research which, once agreed with you and signed off, forms the basis of our SEO strategy. We employ both on- and off-page SEO techniques which combined enable us to regularly increase the traffic driven to your site through natural search.
Maginus will use its own internal software to manage the success of your SEO project. The results will be reported to you on a monthly basis.
Successful search engine optimisation often requires lots of small changes to many different aspects of your Website. No single change is likely to make a huge difference to your rankings. Instead a number of changes are required combined with ongoing analysis of analytics.
New SEO techniques for improving rankings are discovered regularly, and are then implemented by the many sites as part of their SEO strategy. As new SEO techniques become more widely used (and often abused), the search engine providers typically respond by changing their algorithms to recognise and then discount those techniques. For this reason SEO should be considered an ongoing process, required for the life of the Website. Maginus, as your SEO partner, will keep up to speed with the latest thinking and SEO techniques and will review your site regularly in line with latest SEO methods and changes in Google’s Algorithms.
Call 0161 946 3826 for more information.
