Pay Per Click (PPC) is a search engine based advertising model which allow you to create an advert and pay only when a user clicks that ad through to your website.
Google AdWords is the biggest and most well known PPC search engine model and certainly the best in terms of volume of traffic. Other search engine PPC models include Yahoo! Search Marketing, & Microsoft AdCenter.
Our Online marketing team are all Google AdWords qualified individuals with experience of working on a variety of accounts from small niche retail offerings to large corporations with multiple product ranges targeting a variety of demographics. We are experts in increasing new business and lowering costs through pay per click advertising. Our professional PPC management service includes:
• PPC Campaign Set Up
Maginus will set up well structured and organised campaigns with keywords grouped into relevant AdGroups to maximise quality score, click through rate (CTR) and the number of clicks you get for your budget. Our PPC set up will also include, ad copywriting, setting bid values, ad delivery setting & geographical targeting (where appropriate).
• Landing Page Design Advice
Landing pages are analysed by Google to establish their relevance to each keyword within a Google AdWords campaign. Therefore, having a landing page that is relevant to your chosen keyword and that is readable by search engines plays a part in reducing your PPC costs. We can advise on any landing pages that could benefit from change and how to make effective change. Good landing pages are also key in converting paid search clicks to sales!
• Campaign & Budget Management
We’ll carefully manage your campaign to optimise your budget and achieve the best ROI. By tracking & optimising keyword level performance metrics, we will be able to execute a high level of campaign efficiency in relation to campaign objectives.
Call 0161 946 3826 for more information.
