Email marketing is a method of direct marketing; it uses e-mail to communicate with customers and potential customers.
Our email marketing strategy involves working with you to communicate with potential & existing customers. We implement the following:
• Broadcast segmentation: We concentrate on potential customers & existing customers to ensure that costs incurred are targeted to the larger target market and provide a faster ROI.
• Personalisation: If the data exists we will personalise emails by first name & last name. Additional personalisation can be created dependent on the target industry.
• Creative & Template development: Maginus will design and create a HTML email templates which incorporate the following elements:
1. Identity – Emails will have the look and feel of your brand. This will include logo, colours and styling.
2. Product – Information on the product and service as well as any imagery to support the sell.
3. Key Benefits – We will place key benefits of the product within the mail to entice the reader.
4. Call to action – Several calls to actions will be used within the email, including an email, telephone number and also a link to an onsite contact form.
5. The usual legal requirements as well as best practice elements will be placed on the template such as unsubscribe options & linking to hosted email to be viewed within the browser.
• Reporting: Maginus will report after each campaign on the standard metrics associated with email marketing such as open rates, click throughs and forwarding.
• Broadcast tool: Our broadcasting software, will also alert us on bounce-backs, unsubscribe rates and so on. Our email partner, is a tier one solution provider. Features which come as standard will allow clients to have user permissions to various areas of the tool if needed, however Maginus will run all areas of the email marketing service and therefore access to the tool is only as an option and not a necessity.
• Supporting assets: As part of the email marketing campaign there will be areas which will require additional input, for example it may be necessary to create specific landing pages for campaigns and a range of email templates. Maginus have the full capability to design and create assets to assist with the marketing campaign.
Call 0161 946 3826 for more information.
