Online Marketing Services
Maginus believes that building your website is only part of your online journey. Excellent online marketing services are essential to make your site easy to use and productive. Driving traffic to the site is vital to maximise revenue. We have all the tools and in-house expertise to help you to succeed and maximise your online channel.
Driving traffic to the site and increasing your revenue not only needs marketing expertise but multi-channel expertise. By having all this under one roof we can deliver exceptional results. Our online marketing services comprise of:
• Search Engine Optimisation (SEO) – Our strategy and service helps clients to improve their natural search ranking and to help drive traffic / revenue.
• Paid Search (PPC) – We develop PPC strategy and implement a campaign that delivers increased revenue.
• Email Marketing – We can devise strategies and broadcast mailing campaigns to generate revenue and brand awareness.
• Social Media Marketing – Our social media marketing solutions include blogging, Twitter & Facebook set up and strategy development.
• Affiliate / Affinity Management – We provide an affiliate/affinity management service to help you create additional sales and interest across the web.
• Creative Services – We offer a full and diverse creative service from online through to print.
Conversion Optimisation
Being a multi-channel solution provider we truly understand the importance and power of your Data, we are experts in capturing this data to increase your overall revenue. We can help increase conversion by:
• Analytics Implementation – Understanding your audience through analytics is key. We can implement a variety of analytic packages for your reporting needs.
• Multi-Variant Testing (MVT) - This service allows you to test multiple variations of your site using non intrusive methods and allows clients to trial ideas across a live site.
• Data Mining – We believe without capturing and studying data you never truly understand your business or complex relationships between users, products and ultimately purchase decisions. Our Data mining services help you to unravel these secrets.
• Advanced Merchandising – Our Clever Selling technology allows the site to recognise and target unique visitors or groups based on their likely buying behaviour. This allows the site to act in a unique way either in terms of the products that are being merchandised or the way in which the site is presented.
Usability
One of the foundations of success online is that a site should be easily browsed and intuitive to the user. Maginus has a range of usability services. These include:
• Usability Reviews – We can provide consultancy and workshops to highlight areas which can be improved.
• Wireframe design – Making sure the structure of a site is right in terms of layout, navigation and layout is vital. We offer this “blue print” service to give you confidence in your decisions.
• Usability Design – Through personal driven design our team will ensure your site usability and design is a pleasant and enjoyable experience for key user groups.
• Usability Labs – We offer usability labs to ensure that a site is performing as expected. This service is often used as a review method during design and production phases or post go-live to produce feedback and drive the solutions forward.
For more information go to www.digitalandwise.com or call 0161 946 3851 for more information.
