John Armit Wines Ltd (JAW)

"Few systems can handle En Primeur sales, customer reserves, bonded stock, etc. as standard. Maginus is the only system which combines this functionality in a modern product with the capacity to grow into the future." He added: "The decision was made easier because Maginus has been integrated with Dream which is my preferred accounting package choice."

Customer service was the driving force behind the decision to change system. Maginus ensures that all customer contacts are recorded and staff can easily access all previous dealings. Andrew Murray said: "The contact log within Maginus allows staff to answer customer queries quicker and more accurately. Sharing information around the company in this way is very important for us."

Another benefit is that features within Maginus will allow the staff at John Armit to manage and measure the promotions they offer more easily.

Access to management information also played a vital part in the decision to buy Maginus. JAW have a number of selling divisions in a single office, so timely and accurate management reporting is essential to analyse the contributions made by each division to the overall business. It is also a vital factor in the planned future growth of the company.

The Commercial Director of Maginus, said: "This is another significant sale for us in the drinks market and further proof of the depth of the Maginus solution in this sector. JAW are an innovative and developing company and we look forward to building a strong working relationship with them over the coming years."