Traidcraft is the largest supplier of fair trade products in the UK, aiming to alleviate poverty through trade by sourcing its products from community-based businesses in the third world, paying a fair price to the producers and distributing the products in the UK.
Traidcraft Plc
Maginus introduces new eCommerce solution for Traidcraft.
“The introduction of the new web site... has seen a rise in visitors of 22%, conversion rate is up 20% and the overall revenue per visit has increased by 16%.”
Paul Oliver, Mail Order Manager, Traidcraft.
Business needs
The business needed a new eCommerce solution to support its multi-channel growth.
The solution
Maginus eCommerce fully integrated to the existing Maginus multi-channel ERP solution.
Key benefits
- Significant increases in number of visitors to the site, conversion rates and revenue per visit
- Fully content managed system which allows Traidcraft to make changes quickly to the site
- The web site is fully search engine optimised
- Attractive new web design
- The site is tagged for Google Analytics so Traidcraft can measure the effectiveness of the site
Results
Maginus multi-channel solutions have improved customer service and streamlined warehouse operation. Traidcraft have seen improved stock control and reduced costs.
What next? Further information
View the site in full here www.traidcraftshop.co.uk
Read the whole Traidcraft Plc success story here
To talk to us call +44 (0)161 946 0000
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