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Oddbins

Maginus creates a new web presence for Oddbins.

Oddbins offers a wide selection of wines and champagne online, through stores and mail order.

“There was a time when the direct business model was seen as an 'add-on' to our main high street proposition, but now it's a key route to market for our business. Thanks to our core Maginus technology, our direct model now covers the web, orders taken through our call centre and orders received by fax and post from the Oddbins Direct catalogue”
Bob Smyllie, Head of IS and Logistics, Oddbins.

Oddbins

Business needs

To create a web storefront that offers a number of innovative features, including support for the B2B side of the Oddbins business, to drive increased new business and sales.

The solution

Sales, CRM, Supply Chain.

Key benefits

  • Improved customer service levels
  • Significant cost reductions
  • Provided a fully integrated web storefront

Results

The new web storefront replaces a previous solution that was both expensive to maintain and required too much internal resource to keep up-to-date. The updated Oddbins Direct web site focuses on improving the customer experience and will also deliver significant cost reductions for the company.

What next? Further information

View the site in full here www.oddbins.com

Read the whole Oddbins success story here

To talk to us call +44 (0)161 946 0000