Co-op Electrical Shop is owned and operated by the Co-op Group - the world's largest consumer co-operative - and offers a wide range of products representing value for money. The product range has been developed with renowned manufacturers offering quality products.
Business needs
In re-developing the www.coopelectricalshop.co.uk web presence, the company was determined to balance any enhancements in efficiency with an improved customer web experience. A key focus for the Co-op Electrical Shop was ensuring that the user interface and the overall customer experience combined to provide customers with a quality retail interaction.
The solution
Sales, CRM, Supply Chain.
Key benefits
-
Improved customer service levels.
-
Increased percentage of business through the website.
-
Single point of control for multi-channel sales and fulfilment activities.
Results
Maginus' powerful multi-channel e-business solution gives Co-op Electrical Shop full control of its core sales and fulfilment processes, and has helped the business to increase sales by 30%.