Maginus will be using the 2009 Internet Retailing Exhibition (Hammersmith Novotel, 13th October 2009) to demonstrate the new Clever Selling solution - which allows mid-sized retailers to use sophisticated merchandising techniques that to better understand their customers and their spending habits. Mid-sized retailers are often in a difficult position. The majority do not have the luxury of a large marketing budget. However, rather than throwing cash at trying to entice their customers to spend their money via unfocused special offers they could look to use technology that will help them deliver results for the business.
