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Maginus develops new adver-game and has already achieved 300,000 unique players

Maginus has developed an innovative viral campaign

Maginus has developed an innovative viral campaign, using technology to deliver marketing messages to their customers. The adver-game has been played by over 300,000 unique players since its launch in November 2010 and has delivered over a million unique marketing messages.

“This is an innovative concept as it is the first adver-game in our market sector and its appeal has been far reaching. The Channel Connect game is a real brain teaser, but it comes with a serious message for retailers and distributors about the importance of connecting the various channels eg stores, eCommerce kiosks etc. The response across the whole market has been phenomenal. ” said Russell Dorset, Sales Director.

Dorset added, “This, in addition to winning Best Brand Campaign for the launch of My Genius, and the overall Grand Prix Campaign of the year at the 2010 B2B Marketing Awards, shows the creativity of our marketing activities.”

The Channel Connect game highlights that integrating sales channels can help improve customer service, reduce costs and improve profits. The game challenges players to connect their retail business by linking a series of tubes against the clock with as little wastage as possible. However, players must ensure that they charge up enough power to let My Genius swoosh through and complete the level with success.

The game can be played at: www.my-genius.co.uk/My-Resources/My-Genius-Game